Independent Creative Studio
Designed
by Caroline
The Approach
Design is not
decoration.
It is strategy
made visible.
In a world drowning in templates and AI-generated sameness, your business deserves a presence that commands attention. I work with small businesses who understand that exceptional design is not an expense—it is the foundation of perceived value.
Every project begins with obsession. I study your competition not to imitate, but to differentiate. I write custom code for every website. I draw every logo by hand before digitizing. The result is not just beautiful—it is unmistakably yours.
Capabilities
What I Create
Brand Identity
Logos, color systems, typography, and comprehensive brand guidelines that establish your visual foundation.
- • Logo Design
- • Color Systems
- • Typography
- • Brand Guidelines
Custom Websites
Bespoke websites built from scratch. No templates. No page builders. Just fast, conversion-optimized digital experiences.
- • UI/UX Design
- • Front-end Development
- • WordPress Customization
- • E-commerce
Digital Products
Web applications, interactive tools, and course platforms designed for engagement and usability.
- • App Design
- • Interactive Systems
- • Course Platforms
- • Prototyping
Print & Collateral
Business cards, flyers, packaging, and marketing materials that extend your brand into the physical world.
- • Business Cards
- • Flyers & Posters
- • Packaging Design
- • Marketing Materials
Art Direction
Creative vision for photoshoots, campaigns, and visual storytelling that elevates your brand narrative.
- • Photoshoot Direction
- • Campaign Design
- • Visual Storytelling
- • Content Strategy
Brand Experience
The complete ecosystem. Identity, website, print, and digital touchpoints working in perfect harmony.
- • Full Brand Systems
- • Multi-touchpoint Design
- • Consistency Audits
- • Brand Evolution
Selected Work
Recent Projects
Brand Experience
Cornwell Labradors
Complete brand ecosystem for a premium Labrador breeder. Custom website, waitlist architecture, brand identity, and print collateral designed to attract discerning clients.
View Case StudyDigital Product
Furbaby Haven
Training infrastructure and client onboarding systems for a luxury dog boarding business. Interactive applications, automated workflows, and conversion-optimized design.
View Case StudyWeb Application
Puppy Structure
Interactive educational platform for breeders. Custom web application with complex logic, user pathways, and community features designed for engagement.
View Case StudyHow We Work
The Process
Discovery
Deep dive into your business, competition, and goals. Strategy before aesthetics.
Creation
Hand-crafted design and development. No templates. No shortcuts.
Refinement
Iterative feedback and obsessive polishing until every detail is perfect.
Launch
Deployment, optimization, and ongoing support for continued success.
“Caroline doesn’t just design websites—she creates entire brand experiences that convert visitors into clients. Her attention to detail is unmatched, and she actually understands business strategy, not just aesthetics.”
Start Your Project
Ready to become
unmistakable?
I accept a limited number of projects per quarter to ensure each receives the obsessive attention it deserves. If you are committed to excellence, we should talk.
Prefer email? Reach me directly at hello@designedbycaroline.com