Designed by Caroline

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Designed by Caroline
the mouse has the key — catch it
drag the key to the keyhole
Some
futures
arrive
whispering.

Brand ecosystems  •  Custom websites  •  Digital experiences

Six capabilities. One singular vision.

Step
closer.
Logo • Color Systems
Typography • Guidelines

Brand
Identity

01

UI/UX • Front-end
WordPress • E-commerce

Custom
Websites

02

Apps • Systems
Full Brand Ecosystems

Digital
Products

03

Photoshoot • Campaign
Visual Storytelling

Art
Direction

04

Cards • Flyers
Packaging • Materials

Print &
Collateral

05

Full brand ecosystems
built end-to-end

Brand
Experience

06

continue down

Selected Work

Three
potions.

Brand Experience

Cornwell
Labradors

A complete sensory ecosystem for a premium Labrador breeder. Visual identity that signals discernment. Architecture for desire and waitlisting. Print materials that arrive like invitations to something rare.

Digital Product

Furbaby
Haven

Infrastructure for transformation. Interactive applications that guide. Automated workflows that anticipate. Design that converts curiosity into commitment.

Web Application

Puppy
Structure

An educational platform built from complexity and care. Custom logic, user journeys that teach, community features that connect. Knowledge held like a held breath.

drink me CL

Cornwell
Labradors

drink me

Furbaby
Haven

drink me

Puppy
Structure

continue deeper

The Path

Four
courses.

01 — Discovery

Immersion

Into your business, landscape, aspirations. Strategy as foundation. Understanding before making.

02 — Creation

Hand-formed

Design and development. Each choice deliberate. Each element considered in relation to the whole.

03 — Refinement

Iterative attention

Polishing until the surface holds exactly the right light. Until the interaction feels like intuition.

04 — Launch

Release

Into the world, optimized and supported. The beginning of presence. The start of lasting impression.

follow the smile

“Caroline creates entire ecosystems of experience. Visitors become clients. Attention becomes commitment. Her work carries the weight of genuine strategy and the lightness of pure craft.”

— Client, Cornwell Labradors

find the final door

Ready to begin

One
last door.
welcome

open the door

Become
unmistakable.

A limited number of projects accepted each quarter. Each receives complete attention. Each becomes singular.

hello@designedbycaroline.com